Wayne Wieseler
Seasoned Professional
Phone:
415 806 5651
Email:
Address:
32 Mecca Dr.
Cathedral City, CA 92234
EXPERTISE
Creative, accomplished professional with the breadth of business operational experience, leadership abilities, and excellent technical skills including:
Seasoned Professional
Broad-based management skills in business operations, finance, communications, technology, and hospitality.
Extensive Business Background
Proven record in business planning and development, marketing and advertising strategies, operational efficiency, quality improvement, and customer care.
Particular strength in event development and project management, budgeting, planning, and cost control.
Execution, Execution, Execution
Significant System/Application Expertise
Extensive knowledge of computer software/hardware applications ranging from spreadsheet and general accounting (QuickBooks) to graphic design and website development. Database, application development, networking technologies.
ACCOMPLISHMENTS
PALM SPRINGS RENDEZVOUS
Manager, Boutique Hotel
2018 — 2020
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Responsible for all hotel operations including managing employees and planning, coordinating, and administering hotel services. Managed cleaning staff, the front desk operations, grounds, and facilities maintenance,
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Relocated to Palm Springs after Sonoma County fire and accepted a short-term hotel management position to ready business for sale.
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Reduced expenses by streamlining processes and procedures, and by implementing cloud computing tools to support operational efficiency.
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Recruited and trained staff by implementing quality control measures to ensure superior guest experience,.
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Addressed significant deferred maintenance issues readying the hotel for sale.
SEBASTOPOL AREA SENIOR CENTER
Communications Director/Bookkeeper/IT
2014 — 2018
Upgraded image, implemented Wisdom Counts brand, and introduced new media to support a wide-range of outgoing communications. Bookkeeping (GL/AR/AP) using Quickbooks.
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Redesigned and rebranded newsletter; increased circulation 313%.
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Redesigned website evolving it from an institutional to a news-based site growing the number of website visits from 430 per month to a high-point of 2706 per month with an average of 1341 visits for a 312% increase.
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Implemented email communications solution (Mailchimp) that current has 2455 email recipients.
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Implemented, trained, and administered a CMS database to manage membership, events, equipment, and facility.
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Provided donor database administration. Authored appeal letter, identified recipients from donor database, merge documents, fulfillment, and distribution yielding the highest financial return for any appeal to date.
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Installed, configured, implemented, and administered cloud computing solution
TWO SPIRIT GROUP
Business Development/Management
2008 — 2014
Provided consulting to small business and non-profit organizations in the Sebastopol and West Sonoma County area.
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Lead all aspects of business planning and development services for the Spiral Foods Cooperative.
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Installed, configured, and trained accounting solutions using QuickBooks for two businesses.
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Designed and developed 13 print and 27 website projects.
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Managed projects and events including 11 weddings, 3 corporate events, and 4 family events.
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Implemented cloud computing solutions for 15+ clients.
INN AT THE WILLOWS
General Manager/Innkeeper
2003 — 2008
Changed direction of a failing lodging/campgrounds business and grew it to the largest provider of guests to the Russian River valley in a difficult economic environment and a major 10-year flood. Experienced in all aspects of travel and hospitality industry.
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Grew the hospitality business by 220% far outpacing other area accommodations businesses while reduced operating expenses approximately 5% in each of the last three years of operation.
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Introduced and developed an in-house wellness spa and the first wine lounge in the area.
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Grew guest list 680% from approximately 1200 names and addresses to 8159.
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Implemented and developed largest email marketing solution in the Russian River Resort Area.
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Manage mission-critical repair and upgrading projects totaling $423,671 to the facilities.
CISCO SYSTEMS INC
Senior Manager, Worldwide Training
1998 — 2002
Re-engineered and built a high-performance team from 3 to over 40 individuals; Managed a $20 million budget. Functional areas include instructional design and content development, project and program management, editorial, print and media production, graphic design, and web development.
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Created and championed shared vision to define a Reusable Information and Learning Object (RIO) strategy, which anchors Cisco's E-Learning and knowledge management initiatives. The standard is gaining acceptance within Cisco as well as recognition in training industry.
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Decentralized content development by partnering with LOB/BU and training partner channel to accelerate development, production, and deployment as well as enhancing quality of products.
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Reduced the time of development from 6 to 9 months for new product to 3 to 4 months.
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Implemented a global manufacturing, fulfillment, and distribution solution that reduced the time-to-orderability from a minimum of 25 business days down to less than 5 business days.
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Integrated print and media production to bring electronic and instructor-led products to market simultaneously
ORACLE CORPORATION
Senior Director, Worldwide Education
1996 — 1998
Refined and built publishing services team from 27 to over 35 individuals in the United States and Europe. Managed a $4 million budget. Functional areas included project and program management, editorial, print production, graphic design, and web development.
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Established a scalable solution for editing, print production, and graphic design that not only supports WWE's needs but provides support services to other training organizations within Oracle.
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Implemented a global manufacturing, fulfillment, and distribution solution that reduced the time-to-orderability from a minimum of 35 business days down to less than 5 business days.
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Upgraded image by redesigned format of publications to meet needs of an international market.
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Designed, managed, and delivered ongoing training to technical writers and instructional designers in information development and use of tools.
SKILLS
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Business Planning and Development
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Marketing and Advertising
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Event and Project Management
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Organizational and Operational Development
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Instructional Design and Development
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Employee Development and Training
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Internet and Intranet Site Design
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Office Application Training
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Print Design, Writing, and Editing
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Digital Photography and Printing
EDUCATION
Bachelor's Degree
South Dakota State University
Major: Journalism
Minor: English, History, Political Science
Certificate
University of California, Santa Cruz
Management of Publications
and Documentation Departments
Professional Development
Ongoing
Business and Project Management, Personnel Management, Writing and Research, Instructional Design, E-Learning Development, Marketing, Advertising, Accounting, and Print and Website Design and Development.